Sarpino’s has excellent food and is striving to deliver exceptional experience to their customers every time. So we knew that all we had to do was utilize the digital medium to bring the masses to the table:
By targeting a specific combination of keywords we were able to position Sarpino’s as one of the top results in Google search.
1A Google Maps integration has been implemented on GoSarpinos.com to help visitors find the closest pizzeria.
2A customized mailing campaign reaches out to Sarpino’s customers and sends them discount codes, promotions, and other incentives. Each location has it’s own list, specials, and is managed separately.
3A no-censorship Customer Feedback section drives complaint resolution. All feedback is visible to visitors of the store page.
4Once we had the visitors on the newly built website we were able to funnel them into an online ordering process with conversion rates exceeding industry averages many times.
We designed the website to be simple to use. We also built wireframes and mockups to help design the online ordering process.
1From tracking e-commerce conversion rates, to understanding the efficiency of MailChimp campaigns, GA is an integrated tool in the Sarpino’s solution.
2We are constantly fine-tuning the layout of pages and performing A and B testing to guarantee that all changes we make are to the benefit of the customer.
3A closely integrated online ordering module allows customers to order directly from the store they’ve located on the website.
4The franchise is only as strong as the underlying systems and processes. To facilitate the management of a growing number of franchisees, DevBridge built a custom Franchise Management Intranet for Sarpino’s Pizza.
An online employee manual driven by our CMS, company training portal, and a recipe database have all been integrated into the Solution to help spread knowledge through the franchise.
From menu configuration, to marketing material design and printing, a franchisee is empowered to manage their own supply of printable marketing materials and has a variety of tools at their disposal.
The best indicator of quality in a restaurant is customer feedback. Feedback section on the website displays negative feedback until it is resolved and customer has been made happy.
We have integrated price comparison algorithms that help franchisees determine where to purchase their products. We also run monthly reports to verify accuracy of invoices from vendors.
The next natural step was for us to develop a mobile solution for Sarpino’s Pizza. We recommended a mobile website as opposed to an app to avoid unnecessary cost and overhead.
We used 1/3 of the budget that would have been needed for platform-specific applications and developed a jQuery Mobile based solution.
We are experiencing an even higher conversion rate for online ordering through the mobile website.
If we’ve peaked your curiosity - please don’t hesitate to contact us. We would love to understand your business and help you reach out into the digital medium.
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