Sarpino's is a young and aggressive franchise looking to promote and establish their brand in very competitive pizza delivery restaurant market. DevBridge developed an online marketing strategy and systems to administer and monitor online marketing campaigns. Our responsibilities grew together with Sarpino’s success - we are currently performing a variety of projects:
DevBridge developed GoSarpinos.com and SarpinosFranchise.com websites as the base tools for Sarpino's to kick off their online marketing campaign. GoSarpinos.com was integrated with Google maps for restaurant location search, a dynamically generated Careers page was added, as well as an online feedback tool that allows customers to communicate with the restaurants.
Sarpino's restaurant pages now feature user reviews; system allows restaurant owners to resolve outstanding issues and improve their customer experience.
DevBridge developed web based communication and business management applications for Sarpino’s franchisees. This application allows franchisees to manage job ads and job applications, review and resolve customer complaints, submit requests to franchise, order supplies, and monitor results of promotional emails.
Printed training manuals are large, cumbersome, and really hard to keep current with business processes and cooking recipes changing weekly to adapt to the marketplace. We developed an online training system which allows the franchise to instantly change procedures, add recipes, and publish that information instantly to franchisees. Best of all - it doesn't cost them additional development fees to create these revisions and adjustments and keep their franchisees current.
DevBridge created a full administration and reporting system for targeted email marketing only for customers who elect to receive coupons, deal notifications, and weekly local store updates. Our system integrates directly to Mail Chimp (Bulk Emailing Service), - which allows for accurate reporting of open emails, click-throughs, conversions, and effectiveness of specific mailings.
This system allows each Sarpino's individual restaurant / franchisee to create their own deals and coupons, publish them, and monitor the campaign results.
The administrative interface allows Sarpinos to tune their own Meta Keywords, Descriptions, and Titles on web pages. We also consulted Sarpino's on SEO strategies to target specific keywords, fine tuned their AdWord campaigns to decrease cost per click and more.
