When navigating digital transformations, enterprises—especially those in financial services—often approach us with a similar dilemma: After small groups succeed, how do those successes scale? In this article, we outline how companies can scale digital transformation successfully by focusing on the customer.
Christopher WilkinsonDirector of Product Design
Chris Wilkinson is Devbridge’s Director of Design. He earned his B.A. from Notre Dame, where he studied Design, Printmaking, and Philosophy. Between graduating from Notre Dame and joining Devbridge, Chris worked in design for several other companies, including Pivotal, ThoughtWorks, Startup Consulting, and AgencyND. Since a young age, Chris has been intrigued by internet UX. In fact, he remembers one of the first books he read about computers included a chapter about usability, and the information he read then has stuck with him to this day.
Chris enjoys design work so much that if he didn’t hold his current job, he would work as a designer for physical spaces. He is fascinated by the design of everything from grocery checkout lines to libraries. Chris views design as an awesome responsibility because in the act of designing you are creating experiences for others. That belief guides his work.
A believer in the power of community, Chris also sees design as a way to create space for conversation. When he first began to use the internet he used it primarily to find community, and one of his favorite pastimes now is entertaining and bringing people together who might not otherwise cross paths. Outside of design, Chris is a fan of music and board games. While he could live without much of the internet, he simply couldn’t handle having his board games taken away.
Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less.Marie Curie
When you think about design, you might imagine advertising’s golden age. You’ve probably seen it on Mad Men: A challenge is presented to “the creatives,” they slip behind a curtain and reemerge with a dramatic, “grand reveal” design. The suspense and tension (not to mention liquid lunches) make for great TV, but not software delivery. This article instead analyzes the modern role of design on a product team, and how the role of design can catalyze those teams and provide immediate business value.
From exploratory, to generative, to formative, and summative, research helps make the right decisions throughout the product design and build lifecycle. Learn more from our Director of Product Design Chris Wilkinson.