Originally from Moscow, Natasha worked in China and the Netherlands before coming to the United Kingdom. Her career in product design has spanned a variety of industries, including media, hospitality, law, and culture. Natasha also has entrepre-neurial experience, as she co-founded a successful start-up while still in Russia. She has been recognized for her design work, winning an RSA award for a smart textiles enabled UX concept. Her talent for design comes in part from her ability to keep the big picture in mind, but also to zoom in and perfect details. Natasha loves working in design as it gives her an opportunity to create something im-pactful and potentially change people’s lives for the better. At Devbridge Group, she aims to put this into practice by building solutions that both look good and perform well. As the co-editor of a graphic design magazine, Natasha also uses her free time to ex-plore her passion for design. Her other hobbies include yoga, writing, learning about Asian culture, writing short stories, and music. She depends on Spotify to provide her life with a soundtrack.
Design, gradually but certainly, has shifted from being a middleman in the social fab-ric between people and institutions, to functioning as a direct index of conditions of life and work in a given place. In other words, design is a direct agent of the socio-political realities lived by its makers.