Whether you’re updating an old site or launching a new one you will have to make a decision about responsive design. It’s no secret that more and more people are accessing the web with smart phones, tablets and TV’s, and the numbers are growing. We are no longer just sitting at our desks. We are searching for info on the go with our phones, we’re posting web content from our tablets at a museum, and buying products from the couch on our TV’s. Every device provides a different browsing experience. Work and entertainment cross paths at the office, at home and everywhere in between.
To provide the optimal experience we need to cater to each device. This article will help you to evaluate the pros and cons of implementing a responsive design in your project.
Quick reminder of what Responsive Design is
Responsive web design (often abbreviated to RWD) is an approach to web design in which a website is created to provide an optimal viewing experience with minimal resizing, panning, and scrolling across a wide range of devices from desktop computers to tablets and mobile phones.
The best way to see it in action is to load a website on various devices like a phone, a tablet and a desktop monitor. You can also drag the corner of your web browser window to see how the layout responds to a different size.
The financial benefit
A responsively designed website eliminates the need to build separate mobile and desktop sites. One build for all devices is no longer an expense but an investment. A site that responds to a device means that you won’t have to build a new version of the site when a new device comes to the market, which happens more frequently than the need arises to redesign a website.
Better online experience of your brand
Visitors are more likely to consume content and do what they are supposed to do when it can be done with ease. In other words, if a thumb can do the same on a phone as a mouse on a computer; or a remote on a TV can navigate as easily as a finger on a tablet, then not only do conversions increase but your brand aligns with a positive experience.
Less time spent on updates
Updates on a responsive site are done in one place. A separate mobile site will require additional effort for updates.
How we can help
Devbridge is aware of hurdles and challenges like browser compatibility and loading times when designing a responsive site. Our initial consultation starts with a discovery. We evaluate content and establish objectives for various devices to create a hierarchy of how and what will be displayed on small, medium and larger screens.
Let’s chat and see how we can pave a roadmap to create a responsive website for your organization. After all, responsive works for selling coffee (Starbucks.com), promoting a presidential candidate (Obama.com) and even software (Microsoft.com).