When you think about design, you might imagine advertising’s golden age. You’ve probably seen it on Mad Men: A challenge is presented to “the creatives,” they slip behind a curtain and reemerge with a dramatic, “grand reveal” design. The suspense and tension (not to mention liquid lunches) make for great TV, but not software delivery. This article instead analyzes the modern role of design on a product team, and how the role of design can catalyze those teams and provide immediate business value.
Most of the software, computer systems, devices, and digital interfaces that we constantly interact with have a shocking number of qualities in common with people who are psychologically classified as psychopaths. Despite increased awareness, discourse, and focus on “user-centered” design, people are continually exposed to what can be defined as psychopathic interfaces. Find out if your software is a psychopath with our 16-point checklist.
From exploratory, to generative, to formative, and summative, research helps make the right decisions throughout the product design and build lifecycle. Learn more from our Director of Product Design Chris Wilkinson.
At a bare minimum, software applications need to be usable and useful. But more organizations are seeing the benefit in building digital products that tolerate user mistakes and allow users to learn the systems in a fraction of the time and training costs. This approach, design thinking, has given the discipline of design a greater voice in enterprise digital strategy. Products that adopt design thinking not only meet the bare minimum usability requirements, they also create brand advocates. This post details how design can take products from usable to useful. Then, to desirable—and finally—to delightful.