Tulana Kpadenou
By:Tulana Kpadenou Posted On: Topic:Design

Web accessibility: A critical facet in design

Why is web accessibility so critical? Learn about the WCAG 2.0 and 2.1 guidelines from the W3C (commonly referred to as POUR), who needs to be compliant, the cost of noncompliance, and types of disabilities impairing web access.

Ben Ludwig
By:Ben Ludwig Posted On: Topic:Design

Why design systems fail in product design

Design systems shouldn't replace essential conversations and validation with the people that will use a product. However, that doesn't mean that design systems aren't of value. In this article, we'll outline what design systems are, what they aren't, and how they can be best leveraged in product design.

Chris Wilkinson
By:Chris Wilkinson Posted On: Topic:Design

More than pitches: How design shapes product

When you think about design, you might imagine advertising’s golden age. You’ve probably seen it on Mad Men: A challenge is presented to “the creatives,” they slip behind a curtain and reemerge with a dramatic, “grand reveal” design. The suspense and tension (not to mention liquid lunches) make for great TV, but not software delivery. This article instead analyzes the modern role of design on a product team, and how the role of design can catalyze those teams and provide immediate business value.

Jack Yager
By:Jack Yager Posted On: Topic:Design

16 reasons why your software may be a psychopath

Most of the software, computer systems, devices, and digital interfaces that we constantly interact with have a shocking number of qualities in common with people who are psychologically classified as psychopaths. Despite increased awareness, discourse, and focus on “user-centered” design, people are continually exposed to what can be defined as psychopathic interfaces. Find out if your software is a psychopath with our 16-point checklist.

Chris Wilkinson
By:Chris Wilkinson Posted On: Topic:Design

Applying research in product design

From exploratory, to generative, to formative, and summative, research helps make the right decisions throughout the product design and build lifecycle. Learn more from our Director of Product Design Chris Wilkinson.

Aurimas Adomavicius
By:Aurimas Adomavicius Posted On: Topic:Design

Beyond usable: Investing in delight for digital products

At a bare minimum, software applications need to be usable and useful. But more organizations are seeing the benefit in building digital products that tolerate user mistakes and allow users to learn the systems in a fraction of the time and training costs. This approach, design thinking, has given the discipline of design a greater voice in enterprise digital strategy. Products that adopt design thinking not only meet the bare minimum usability requirements, they also create brand advocates. This post details how design can take products from usable to useful. Then, to desirable—and finally—to delightful. 

Miguel Martinez
By:Miguel Martinez Posted On: Topic:Design
Jack Yager
By:Jack Yager Posted On: Topic:Design

How digital and real-world convergence impacts experience design

As experience design continues to evolve and mature, it’s important to understand not only what interaction behaviors and patterns users adopt, but how those digital patterns affect real-world interactions and modify conventions. This post looks at how digital and real-world convergence is impacting experience design.

Mark Ludemann
By:Mark Ludemann Posted On: Topic:Design
Ethan Smith
By:Ethan Smith Posted On: Topic:Design

How experience design can fuel competitive advantage

“Focus on the user and all else will follow.” This is the opening statement of Google's guiding principles entitled, '10 things we know to be true.' That document sits within the 'about' section of their company website. Tucked away from beloved products like Google Search and Gmail, it's in all likelihood hardly noticed by the millions of people who use their products each day. Despite the fact this statement isn’t exactly being shouted from the mountaintops, Google chose to lead with it. Why?

Miguel Martinez
By:Miguel Martinez Posted On: Topic:Design
Kristin Duhaime
By:Kristin Duhaime Posted On: Topic:Design

Integrating design with Dual-track Scrum and JIRA

To keep up with a constantly changing industry, we are always trying new tools and processes. About a year ago, we joined our development team in using JIRA as the primary tool to track our design tasks, and started using Dual-track Scrum. Here's how we've learned to integrate.

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