At a bare minimum, software applications need to be usable and useful. But more organizations are seeing the benefit in building digital products that tolerate user mistakes and allow users to learn the systems in a fraction of the time and training costs. This approach, design thinking, has given the discipline of design a greater voice in enterprise digital strategy. Products that adopt design thinking not only meet the bare minimum usability requirements, they also create brand advocates. This post details how design can take products from usable to useful. Then, to desirable—and finally—to delightful.
Heuristic evaluation helps uncover and fix problems before you test your product. Here's our approach for conducting heuristics, and why it works.
As experience design continues to evolve and mature, it’s important to understand not only what interaction behaviors and patterns users adopt, but how those digital patterns affect real-world interactions and modify conventions. This post looks at how digital and real-world convergence is impacting experience design.
Looking to simplify your UX process? We’re here to make it easy for you! Our latest post includes an assortment of starter wireframe templates so you can accelerate your UX design.