Aurimas Adomavicius
By:Aurimas Adomavicius Posted On: Topic:Design

Beyond usable: Investing in delight for digital products

At a bare minimum, software applications need to be usable and useful. But more organizations are seeing the benefit in building digital products that tolerate user mistakes and allow users to learn the systems in a fraction of the time and training costs. This approach, design thinking, has given the discipline of design a greater voice in enterprise digital strategy. Products that adopt design thinking not only meet the bare minimum usability requirements, they also create brand advocates. This post details how design can take products from usable to useful. Then, to desirable—and finally—to delightful. 

Miguel Martinez
By:Miguel Martinez Posted On: Topic:Design
Jack Yager
By:Jack Yager Posted On: Topic:Design

How digital and real-world convergence impacts experience design

As experience design continues to evolve and mature, it’s important to understand not only what interaction behaviors and patterns users adopt, but how those digital patterns affect real-world interactions and modify conventions. This post looks at how digital and real-world convergence is impacting experience design.

Mark Ludemann
By:Mark Ludemann Posted On: Topic:Design
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