Miguel Martinez
By:Miguel Martinez Posted On: Topic:Design
Jack Yager
By:Jack Yager Posted On: Topic:Design

How digital and real-world convergence impacts experience design

As experience design continues to evolve and mature, it’s important to understand not only what interaction behaviors and patterns users adopt, but how those digital patterns affect real-world interactions and modify conventions. This post looks at how digital and real-world convergence is impacting experience design.

Mark Ludemann
By:Mark Ludemann Posted On: Topic:Design
Ethan Smith
By:Ethan Smith Posted On: Topic:Design

How experience design can fuel competitive advantage

“Focus on the user and all else will follow.” This is the opening statement of Google's guiding principles entitled, '10 things we know to be true.' That document sits within the 'about' section of their company website. Tucked away from beloved products like Google Search and Gmail, it's in all likelihood hardly noticed by the millions of people who use their products each day. Despite the fact this statement isn’t exactly being shouted from the mountaintops, Google chose to lead with it. Why?

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