On February 27, we welcomed former Pivotal Labs Design Manager, Chris Wilkinson, as our new Director of Product Design. The role was established to further align Devbridge Group's three core disciplines of Product Management, Design and Engineering.
Having worked with many financial institutions on a number of different software design and development projects over the last year, it is clear that customer experience remains a key focus for 2017. A great customer experience encapsulates both digital and physical channels and introduces interchangeability between the two. However, banks are struggling to rapidly adapt to this omnichannel strategy.
To create an engaging digital customer experience requires three things: product management know-how, design savvy and engineering expertise. For enterprises, particularly financial institutions, to achieve this in-house requires significant time, money and resources at a time when hiring and retaining top designers, product managers and engineers is near impossible with the market drowning in demand and lean on supply. To address this challenge, many CMOs, CIOs, and CPOs frequently engage with outside agencies (design, innovation and advertising) to fill this gap. However, how do they truly know that the partner they are selecting meets all three of the above criteria?
Devbridge Group closed 2016 with a number of record-breaking milestones. Many achievements were closely tied to the company’s increased emphasis on, and broadened skill set, in product design (i.e., user research, user experience, interface design and user testing). These expanded service offerings under the design discipline complement Devbridge Group’s product management and software engineering specialties, and provide clients with robust, cross-functional product teams that align closely with customer and business needs. Our latest post highlights 2016 milestones and looks ahead to 2017.