At a bare minimum, software applications need to be usable and useful. But more organizations are seeing the benefit in building digital products that tolerate user mistakes and allow users to learn the systems in a fraction of the time and training costs. This approach, design thinking, has given the discipline of design a greater voice in enterprise digital strategy. Products that adopt design thinking not only meet the bare minimum usability requirements, they also create brand advocates. This post details how design can take products from usable to useful. Then, to desirable—and finally—to delightful.
Underinvesting in a company's culture results in lower employee engagement and, in turn, a higher cost of doing business. Gallup reports that 70% of the U.S. workforce is unengaged. The negative financial impact? Around U.S. $450-550 billion per year. This post discusses themes for investing in and changing culture for the better to ensure team members are energetic, engaged and impassioned.
On February 27, we welcomed former Pivotal Labs Design Manager, Chris Wilkinson, as our new Director of Product Design. The role was established to further align Devbridge Group's three core disciplines of Product Management, Design and Engineering.
Having worked with many financial institutions on a number of different software design and development projects over the last year, it is clear that customer experience remains a key focus for 2017. A great customer experience encapsulates both digital and physical channels and introduces interchangeability between the two. However, banks are struggling to rapidly adapt to this omnichannel strategy.