For more than a decade, Devbridge Group has been working with companies to deliver higher value digital products to market faster. What we’ve seen along the way are many companies burning through budgets and being disappointed by the outcome. In this blog, I outlines a five-step approach to help companies create stellar, value-added products quicker.
If you're building software to empower your business, you're a product company. Too many businesses think about their software as "projects" and don't spend the necessary time talking to their customers. We present "product thinking," a way to build the right product, the right way, for the right reasons.
Why is it that detailed requirements cost twice as much, yet deliver half the value? The initial attempt to ensure software is of actual value to business has always been to document absolutely everything. Over a period of three, six, or sometimes even twelve months, documentation is being produced and all the while generating negative value for a business—the exact opposite of what a company is hoping to achieve. We believe there is a better way to product development.
We've been running into a lot of mysticism around innovation as of late. Is there any hope for the enterprise or are you forever destined to rely on agencies to infuse you with the magic formula? In this article I write about the culture, behavior, and processes that help the largest of companies create great products their customers love.