Responsive Web for ECommerce
Devbridge Group redesigned and implemented a multi-device optimized eCommerce website for the leading ink and toner retailer and franchisor Cartridge World.
Building a Responsive Ecommerce Site
With 1,400 stores worldwide, Cartridge World is the leading toner retailer and franchisor. Thousands of CW brick and mortar franchisees were missing sales opportunities due to the lack of a comprehensive eCommerce solution. We were tasked with creating a unified shopping experience across multiple devices, establishing an automated fulfillment workflow, as well as integrating eCommerce into the franchise business model.
Why Devbridge Group
Deanne Casey, Online Marketing Manager at Cartridge World, chose Devbridge Group due to our extensive experience with custom eCommerce platforms, international commerce, and multilingual websites. Furthermore, we demonstrated our deep expertise in the franchising space including process automation, fulfillment integration through EDI, and other productivity optimizations that would dramatically improve the online experience.
Our primary objective was to create a new revenue channel for the classic brick and mortar organization through eCommerce. We worked closely with Deanne and other members of the team to make sure that the eCommerce site would integrate into the compensation model of the franchisees - extending their value proposition beyond the brick and mortar experience.
In fact, logic was created that automatically detects the physical location of the customer and recommends purchasing toner from a local store. Even online sales of toner are attributed to the specific franchisee, allowing them to grow their revenue by routing their customers to their online page.
Our design team labored over the perfect User Experience. We envisioned a website that had the same intuitive shopping process - no matter the platform. Using Responsive Web Design, we optimized the experience to work on desktops, tablets, as well as smartphone devices.