Rapid prototyping fast tracks further investment and product validation.
After a Lean Requirements workshop, Devbridge crafted a product roadmap, calling on user research from Generac's dealer network. The team focused on building a prototype before investing a significant amount of money into the application build.
The scope of the prototype was limited to validate core value propositions with the dealer market so that users could interact with the app and preview the experience of the finished product. Armed with customer feedback early in the product design process influenced the resulting application and maximized ROI, all with minimal upfront cost.
The positive response drove Generac to fund the larger initiative for a cross-platform implementation of the solution.