Embrace human-centered design at every step
Design thinking means embracing uncertainty and leaning into the ambiguity to land a better product. Design-driven products understand not only what people are looking to solve but why they are looking to solve it. By understanding the core motivations in a customer’s journey, it is possible to build a more effective and delightful product.
Design thinking is an organizational mindset.
Engage the entire team in ideation.
Connect the business to design thinking.