Features are not enough.
Chasing feature releases without taking the greater system into account leads to product debt, making it more expensive and time-consuming to adapt. Customers become weighed down by a product optimized for business processes rather than the tasks they set out to complete.
Unaccounted for external forces introduce unnecessary risk to the product.
Building in a bubble accumulates product debt, increasing the cost of future change.
The business doesn’t see results from the investment, limiting future gains and funding.
Define product excellence with service design
How to deliver high-quality experiences for people where they are and when they need themDownload