Features are not enough.
Chasing feature releases without taking the greater system into account leads to product debt, making it more expensive and time-consuming to adapt. Customers become weighed down by a product optimized for business processes rather than the tasks they set out to complete.
Unaccounted for external forces introduce unnecessary risk to the product.
Building in a bubble accumulates product debt, increasing the cost of future change.
The business doesn’t see results from the investment, limiting future gains and funding.