Stop disruptive digital experiences.
Modern consumers don’t just want, they expect seamless experiences when interacting with digital products. According to Forrester, 95 percent of customers interact with a company over more than three channels, with 65 percent of people noting inconsistency across interactions as a source of frustration. A consistent experience drives positive relationships with customers.
Lack of shared information disrupts the efficacy of organizational operations. Teams operating independently and establishing individual guidelines introduce unnecessary choices and the risks inherent of varied experiences. Code bases without design systems supporting them are weighed down by many shades of gray, only a few of which are used. The fracturing of experiences accelerates through these divergent patterns, echoes out into layouts, buttons, and form styles, and ultimately disrupts how pages behave.
Bring balance and consistency with design systems.
Look at any website or an internal tool used to perform a task for a large organization. Take stock of each button, form field, color choice, and layout. Each unique element is a new element to process, with each new layout a new pattern to understand. Each of these elements weighs heavily not only on the people using them but also on the teams maintaining them. The cost of ownership, paired with the increased cost of doing business, and lost efficiency, means a single choice cascades multiple times throughout an application. Consequently, design systems call upon a series of repeatable components featured in products and their corresponding guiding standards. This white paper breaks down the elements that make design systems successful, as well as answer the important question, “Is it even worth building one?”
