Digital transformation of a global food supplier with impact on millions

Creating products for Louis Dreyfus Company to help farmers work smarter and provide sustenance to millions of people

Human-driven, digitally-enabled products contribute to a smooth and efficient origination process for farmers.

With the agriculture industry turning to smart farming to meet the demands of feeding a rapidly growing global population, LDC is strengthening its stakeholder-centric mindset in its digital transformation journey by creating MyLDC, a multi-touchpoint, cross-platform digital application that connects transacting partners, shares information with farmers and offers value-added services.

Challenge

The industry experienced a shift from a push (farmer) to a pull (trader) origination model due to more available information flows, better storage alternatives, and a fierce, price-driven market.

Solution

The future possibility focused on climate predictions: Create a new platform that provides a single source of information to access transaction information with streamlined quotes, contracts, orders, payments, deliveries, and relationship management.

Result

A suite of multilingual applications and services to facilitate the full lifecycle of customer experience enable producers to engage LDC in the field.

MyLDC hero device image

MyLDC: Utilizing technology to farm smarter

Digitized commodity origination and fulfillment lifecycle

Since 2016, Devbridge’s work with LDC has spanned three core technology initiatives, each helping maximize agility, increase the reliability of operations, and strengthen the relationship with their customers. The new platform created:

  • A single source of information for account representatives: Back-office processes are streamlined to focus on serving the customer and keeping the business moving.

  • A responsive customer portal: Originators and aggregators can review bids, orders, contracts, payments, settlements, and shipments wherever they are.

  • Microservices architecture and cloud-native design: A cost-effective implementation of hybrid mobile applications enables producers to engage LDC in the field. Auto-scaling infrastructure facilitates changing levels of demand.

myLDC lifecycle

Strengthening a stakeholder-centric model using Agile development methodologies and cloud-native capabilities

MyLDC tablets

MyLDC is designed to help farmers better manage their business with LDC while allowing the company to increase its services to farmers and reduce administrative costs. This is a win-win.

Damien Roy

Global Head of Execution Processes & Systems Optimization, and Head of IT for North America

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