Digital transformation of a global food supplier with impact on millions

LDC teamed up with Devbridge to build a customer engagement and aggregation platform spanning mobile, web, and administrative workflows. The suite of multilingual applications required both client-facing and operational administration portals focusing on:

• speed of interaction,

• timely data-driven decisions,

• ease of doing business,

• and real-time monitoring and engagement.

Within five months, the team quickly validated a solution using rapid prototyping and dual-track Scrum delivery. The pilot product was released to a single region allowing the teams to refine the solution further while implementing infrastructure for the global rollout.

LDC sought to elevate the quality and value of its relationship with farmers focused on transparency and availability of data with a new system to provide clients a single source to access transaction information with streamlined quotes, contracts, orders, payments, deliveries, and relationship management. Creating a new portal allowed for the consolidation of several legacy systems to tackle technical debt and mitigate potential
discrepancies between contracts, balances, and settlements.

Establishing a partnership in the early stages of LDC’s enterprise transformation was critical. From the onset, LDC readily embraced Devbridge’s proven delivery methodology to accelerate product development. Best practices like detailed product metrics, bi-weekly demos, monthly steering committee sessions, and quarterly business reviews helped maintain consistent alignment of stakeholders, requirements, and business outcomes.

Devbridge collaborated with executive leadership at LDC to establish a set of modern practices for product development, agile delivery, and cloud-native capabilities using Microsoft Azure.

The Devbridge team coached LDC’s internal product owners on ways to organize their vision, structure delivery teams, plan the roadmap to guarantee a reliable release cadence, and facilitate requirements gathering via workshops. Effectively extracting requirements and facilitating product thinking across regions in Brazil, Russia, and Ukraine was critical to inform a scalable global architecture. Integrated teams conducted research, service design, user interviews to empower LDC product teams to make data-informed decisions about the product and roadmap.

All phases of the application life cycle, including source code control, work items, sprints, continuous integration, continuous delivery (CI/CD) pipelines, and deployment to the production App Service environment, served as a baseline for future product development for LDC. The global rollout had to accommodate nine countries and multiple commodity platforms using Microsoft DevOps on Azure. Using iterative delivery helped get the product in the hands of pilot users to validate the solution before a global rollout.