Delivering a frictionless passenger experience

Making the skies friendlier with a modernized check-in and seat selection experience

Modernizing the seat map and check-in experience for United Airlines

Rising maintenance needs paired with an outdated user experience drove the need for a revamped passenger experience with responsive web components.

Challenge

Legacy architecture, code redundancy, increasing maintenance, slow releases, and an outdated user experience for seat map and check-in

Solution

Modernizing check-in and seat selection experience to eliminate and reduce legacy burden

Result

Established a component-driven strategy 
to lower costs, improve time to market, and 
provide a frictionless experience to customers via responsive web application

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Reduced 14 unique implementations to a single, maintainable, standardized component

We created a seamless, accessible passenger experience while simplifying legacy architecture using responsive web components and design systems.

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We successfully established component-driven strategy to lower costs, improve time to market, and provide a frictionless experience to customers.

Laura Graves

Managing Director

A digital product partner for the entire lifecycle

We operate as an elite extension of our clients' product team. Using our proven methodology, data-informed strategy, and proprietary tooling, we partner with transforming enterprises to build custom digital products to achieve organizational change.

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Product research and design

Use product research and design to discover and define the problem space and the features required.

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Design systems for consistency and speed

A comprehensive design system calls on repeatable components featured in products and their corresponding guiding standards to deliver consistent product experiences.

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Cross-functional agile teams

Combining Product Management, Product Design, and Software Engineering disciplines allows the team to take complete ownership of product outcomes from research to prototyping, design, and production readiness.

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Proven delivery methodology and bespoke tooling

Using our agile approach for delivery, data-informed strategy, and proprietary tooling, we partner with transforming enterprises to build custom digital products to achieve organizational change.

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