We built a component strategy to optimize the user experience and functionality.
The passenger lifecycle contained multiple identical steps across various workflows, giving us an opportunity to introduce isolated functional components.
Modernizing the seat map and check-in experience for United Airlines
Rising maintenance needs paired with an outdated user experience drove the need for a revamped passenger experience with responsive web components.
Challenge
Legacy architecture, code redundancy, increasing maintenance, slow releases, and an outdated user experience for seat map and check-in.
Solution
Modernizing check-in and seat selection experience to eliminate and reduce legacy burden.
Result
Established a component-driven strategy to lower costs, improve time to market, and provide a frictionless experience to customers via responsive web application.
Reduced 14 unique implementations to a single, maintainable, standardized component
We created a seamless, accessible passenger experience while simplifying legacy architecture using responsive web components and design systems.
Mapping passenger lifecycle and user flows
Centralizing components and workflows
Prototyping and user testing
World-class accessibility
Mature testing strategy
Modernizing check-in and seat selection
We successfully established component-driven strategy to lower costs, improve time to market, and provide a frictionless experience to customers.
Managing Director
A digital product partner for the entire lifecycle
We operate as an elite extension of our clients' product team. Using our proven methodology, data-informed strategy, and proprietary tooling, we partner with transforming enterprises to build custom digital products to achieve organizational change.
Product research and design
Use product research and design to discover and define the problem space and the features required.
Design systems for consistency and speed
A comprehensive design system calls on repeatable components featured in products and their corresponding guiding standards to deliver consistent product experiences.
Cross-functional agile teams
Combining Product Management, Product Design, and Software Engineering disciplines allows the team to take complete ownership of product outcomes from research to prototyping, design, and production readiness.
Proven delivery methodology and bespoke tooling
Using our agile approach for delivery, data-informed strategy, and proprietary tooling, we partner with transforming enterprises to build custom digital products to achieve organizational change.
Have an opportunity in mind? Let's workshop it.
Build alignment around an identified digital opportunity, establish a go-to-market roadmap, and prioritize features necessary to achieve business goals in less than two days.